Our story begins with a higher purpose: to be the setting for the most genuine smiles, the warmest hugs, and the most special memories.


At Las Américas Hotels Group, we exist to provide you with happy, unforgettable, and meaningful experiences. With a passionate team and a people-centered approach, our essence is in every detail: in the warm and cheerful welcome, in the inspiring activities, and in the environments that evoke emotions.


We believe that true hospitality is not just about offering a place to stay or hold an event, but a place to live, feel and enjoy exceptional moments.

More than 1,200 employees


1,230 hotel rooms


More than 5,000 visitors per year

5 destinations


6 hotels


1 convention center

18 restaurants and bars


2 spas


Countless experiences

  • 1976




    Las Américas Hotels Group was born with a dream of

    a marvel from a great visionary, Alberto Araújo Merlano,

    together with his partner Rafael Cepeda Torres, almost 50 years ago,

    when they founded the Hotel Capilla del Mar in the beautiful

    Cartagena de Indias in 1976. It offers 206 rooms

    facing the Caribbean Sea.


    From its inception, it became a benchmark for tourism.

    in the city and the region. Even today it continues to provide

    Unique stays where you can enjoy Cartagena up close.

  • 1994





    Wanting to offer more accommodation and service options

    to our guests, 30 years ago, in 1994, we inaugurated

    The Hotel Las Américas, in the North Zone of Cartagena

    of the Indies, which is known today as the Hotel Las

    Americas Beach House facing 400m of beach, with 251

    rooms where you can breathe in the charm of the Caribbean

    Colombian.


    With its opening also came The Captain Star Club

    For children, with 12 fun characters, and lots of

    Attractions, activities and surprises to experience a world of

    Adventures!

  • 1995





    We created the Proboquilla Foundation (Promoting Foundation)

    of the Development of La Boquilla, Proboquilla), with the objective

    to promote comprehensive development for the benefit of

    vulnerable families in the community of

    La Boquilla and its surrounding villages. The geographical area of influence

    of the Foundation, is the Communal Government Unit

    Rural La Boquilla, and its hamlets: Tierra Baja, Puerto Rey,

    Manzanillo del Mar and Zapatero.

  • 2005





    In 2004 we inaugurated the first stage of Las Américas

    Convention and Exhibition Center. We have gone through several stages.

    multiplying our capacity, achieving more than 7,000

    m² of flexible space, arranged to inspire events

    extraordinary. We invite you to dream without restrictions.

    knowing that we have the space, the resources

    and the trained staff to turn your ideas into

    unparalleled experiences and exceeding all expectations

    for all your events.

  • 2009






    In 2009, we created the Geniales Foundation, in

    company of a distinguished team of leaders of the

    city, promoting the development of talents and the

    character for happier and more prosperous people.

  • 2011



    In 2011 we inaugurated the Hotel Las Américas Tower

    del Mar with 279 rooms, where the design

    Modernity and comfort meet, consolidating

    thus to the Hotel Las Américas Cartagena de Indias with 530

    rooms and multiple amenities and services.


    This growth also allows us to welcome a

    greater number of guests participating in the

    events and weddings at our Convention Center and

    in the city.


    With Torre del Mar we opened our first spa, the

    SPA Las Américas with a water circuit and the latest in

    Treatments and massages to relax and revitalize you.

  • 2012





    In 2012 we had the big launch of our

    Erre Restaurant by Ramón Freixa, first chef with

    2 Michelin stars at his restaurant in Madrid that

    He made Cartagena his second home.


    Enjoy top-notch gastronomic experiences

    level with Ramón Freixa's signature.


  • 2016





    Looking to expand our horizons and serve

    new markets, in 2016 we opened our

    first hotel outside of Colombia in the heart of

    Latin America, in Panama City, the Hotel Las

    Americas Golden Tower, with 285 comfortable rooms

    rooms with beautiful panoramic views of

    the city. A hotel where you can experience memorable moments.

    golden in the epicenter of business.

  • 2018






    In 2018 we traveled to another beautiful area of

    Colombia near Medellín, Llanogrande, where

    We ventured into a new business model, the

    Consulting, operation and marketing of third-party hotels

    with the Lagoon Llanogrande Hotel, a place surrounded by

    nature that inspires dream stays.

  • 2024





    And in 2024, we continued our growth

    with the Ciela Coveñas Hotel in the Colombian Caribbean,

    with 99 oceanfront rooms to appreciate the

    The most beautiful sea sunsets and experiencing moments

    unique.

  • 2025







    In 2025 we started the year with marketing

    from the Hotel Herencia Guest House in Armenia,

    where our visitors can savor the essence

    Colombian coffee grower.

Our Smiles Culture is characterized by a warm, cheerful, authentic service focused on the happiness of our customers.

our guests and customers.


We are people of integrity. We build relationships based on trust. We are disciplined and always strive for excellence.

excellence to bring you our best version.


We are also environmentally friendly and responsible, striving for the best practices for the child

environmental impact and caring for our environments.


Each sunrise that accompanies our guests is a new opportunity to celebrate life, to share

Smiles, from living life to the fullest. Because we know that happiness isn't in things, but in moments, in the

people, in the moments that make us feel alive.


Today, more than a brand, we are a family dedicated to a single purpose: that every person who crosses our path...

Doors, take away not just an experience, but a little piece of happiness that will always be with you.


Thank you for being part of our story and teaching us to dream.