in Colombia: 57 (1) 795 49 50

Our story begins with a higher purpose: to be the setting for the most genuine smiles, the warmest hugs, and the most special memories.
At Las Américas Hotels Group, we exist to provide you with happy, unforgettable, and meaningful experiences. With a passionate team and a people-centered approach, our essence is in every detail: in the warm and cheerful welcome, in the inspiring activities, and in the environments that evoke emotions.
We believe that true hospitality is not just about offering a place to stay or hold an event, but a place to live, feel and enjoy exceptional moments.
More than 1,200 employees
1,230 hotel rooms
More than 5,000 visitors per year
5 destinations
6 hotels
1 convention center
18 restaurants and bars
2 spas
Countless experiences
1976

Las Américas Hotels Group was born with a dream of
a marvel from a great visionary, Alberto Araújo Merlano,
together with his partner Rafael Cepeda Torres, almost 50 years ago,
when they founded the Hotel Capilla del Mar in the beautiful
Cartagena de Indias in 1976. It offers 206 rooms
facing the Caribbean Sea.
From its inception, it became a benchmark for tourism.
in the city and the region. Even today it continues to provide
Unique stays where you can enjoy Cartagena up close.
1994

Wanting to offer more accommodation and service options
to our guests, 30 years ago, in 1994, we inaugurated
The Hotel Las Américas, in the North Zone of Cartagena
of the Indies, which is known today as the Hotel Las
Americas Beach House facing 400m of beach, with 251
rooms where you can breathe in the charm of the Caribbean
Colombian.
With its opening also came The Captain Star Club
For children, with 12 fun characters, and lots of
Attractions, activities and surprises to experience a world of
Adventures!
1995

We created the Proboquilla Foundation (Promoting Foundation)
of the Development of La Boquilla, Proboquilla), with the objective
to promote comprehensive development for the benefit of
vulnerable families in the community of
La Boquilla and its surrounding villages. The geographical area of influence
of the Foundation, is the Communal Government Unit
Rural La Boquilla, and its hamlets: Tierra Baja, Puerto Rey,
Manzanillo del Mar and Zapatero.
2005

In 2004 we inaugurated the first stage of Las Américas
Convention and Exhibition Center. We have gone through several stages.
multiplying our capacity, achieving more than 7,000
m² of flexible space, arranged to inspire events
extraordinary. We invite you to dream without restrictions.
knowing that we have the space, the resources
and the trained staff to turn your ideas into
unparalleled experiences and exceeding all expectations
for all your events.
2009

In 2009, we created the Geniales Foundation, in
company of a distinguished team of leaders of the
city, promoting the development of talents and the
character for happier and more prosperous people.
2011

In 2011 we inaugurated the Hotel Las Américas Tower
del Mar with 279 rooms, where the design
Modernity and comfort meet, consolidating
thus to the Hotel Las Américas Cartagena de Indias with 530
rooms and multiple amenities and services.
This growth also allows us to welcome a
greater number of guests participating in the
events and weddings at our Convention Center and
in the city.
With Torre del Mar we opened our first spa, the
SPA Las Américas with a water circuit and the latest in
Treatments and massages to relax and revitalize you.
2012

In 2012 we had the big launch of our
Erre Restaurant by Ramón Freixa, first chef with
2 Michelin stars at his restaurant in Madrid that
He made Cartagena his second home.
Enjoy top-notch gastronomic experiences
level with Ramón Freixa's signature.
2016

Looking to expand our horizons and serve
new markets, in 2016 we opened our
first hotel outside of Colombia in the heart of
Latin America, in Panama City, the Hotel Las
Americas Golden Tower, with 285 comfortable rooms
rooms with beautiful panoramic views of
the city. A hotel where you can experience memorable moments.
golden in the epicenter of business.
2018

In 2018 we traveled to another beautiful area of
Colombia near Medellín, Llanogrande, where
We ventured into a new business model, the
Consulting, operation and marketing of third-party hotels
with the Lagoon Llanogrande Hotel, a place surrounded by
nature that inspires dream stays.
2024

And in 2024, we continued our growth
with the Ciela Coveñas Hotel in the Colombian Caribbean,
with 99 oceanfront rooms to appreciate the
The most beautiful sea sunsets and experiencing moments
unique.
2025

In 2025 we started the year with marketing
from the Hotel Herencia Guest House in Armenia,
where our visitors can savor the essence
Colombian coffee grower.
Our Smiles Culture is characterized by a warm, cheerful, authentic service focused on the happiness of our customers.
our guests and customers.
We are people of integrity. We build relationships based on trust. We are disciplined and always strive for excellence.
excellence to bring you our best version.
We are also environmentally friendly and responsible, striving for the best practices for the child
environmental impact and caring for our environments.
Each sunrise that accompanies our guests is a new opportunity to celebrate life, to share
Smiles, from living life to the fullest. Because we know that happiness isn't in things, but in moments, in the
people, in the moments that make us feel alive.
Today, more than a brand, we are a family dedicated to a single purpose: that every person who crosses our path...
Doors, take away not just an experience, but a little piece of happiness that will always be with you.
Thank you for being part of our story and teaching us to dream.










